Featured Case Studies

Deep dives into how we've transformed platform architecture and driven measurable business outcomes.

Consumer Mobile App • Travel & Navigation

Platform Modernization Driving $25M+ Revenue Growth

Leading MarTech transformation for a mobile app serving 4M+ monthly active users

$25M+ Annual Revenue Contribution

60% Faster Content Publishing

10+ Systems Integrated

The Challenge

Fragmented MarTech stack limiting growth:

Legacy CMS couldn't support A/B testing or personalization at scale
Data scattered across 10+ systems with no unified view
No identity resolution—couldn't track users across web and mobile
Marketing team couldn't iterate fast enough on content
PII governance issues putting compliance at risk

The Approach

Multi-quarter platform transformation:

Led CMS modernization from Netlify to composable, headless architecture (Contentful/Optimizely)
Designed data ingestion pipelines from GA4, Localytics, and Salesforce into Snowflake
Implemented schema governance and identity stitching for unified customer view
Built Enterprise Data Dictionary with PII classification across all systems
Deployed feature flag and experimentation frameworks for continuous testing

The Results

$25M+ in annual revenue uplift through improved personalization and faster iteration
60% reduction in publishing cycle time—from days to hours
Unified data foundation powering ML models and experimentation
Compliance-ready architecture with full PII governance and lineage tracking
Scalable infrastructure supporting 4M+ monthly active users

"The platform work directly enabled our personalization strategy and contributed to significant revenue growth while reducing technical debt."

Key Deliverables

Multi-year platform strategy and roadmap
CMS modernization architecture and implementation
Data pipeline design and schema governance framework
Enterprise Data Dictionary with metadata catalog
Feature flag and experimentation infrastructure

E-Commerce • Retail

MarTech Stack Rationalization Saving $180K Annually

Eliminating tool redundancy and improving ROI for a fast-growing retail brand

$180K Annual Cost Savings

45% Tools Consolidated

3x Faster Campaign Launch

The Challenge

Overspending on redundant tools:

15+ MarTech tools with significant overlap
Teams using different tools for the same tasks
No single source of truth for customer data
Marketing couldn't prove ROI on their investments

The Approach

8-week MarTech stack audit and rationalization:

Conducted comprehensive tool inventory and usage analysis
Mapped customer journey to identify essential capabilities
Performed ROI analysis on every tool in the stack
Recommended consolidation strategy with implementation roadmap
Negotiated with vendors to optimize contracts

The Results

$180K in annual savings by eliminating 7 redundant tools
45% reduction in tool count while maintaining capabilities
3x faster campaign execution with streamlined stack
Improved team adoption through simplified workflows
Clear ROI visibility for remaining tools

"We were spending $400K on MarTech but couldn't show what value we were getting. Now we have a lean, effective stack that actually drives results."

What Clients Say

Hear directly from leaders who've worked with us to transform their MarTech and data infrastructure.

"The platform strategy work was transformational. We went from fragmented systems to a unified architecture that actually supports our growth goals. The ROI was clear within the first quarter."

Marvel

"Finally, someone who understands both the technical side AND the business impact. The audit identified $180K in waste we didn't even know we had. Paid for itself 10x over."

"Working with Creative Edge was like having a senior platform PM on the team without the full-time commitment. The strategic guidance was exactly what we needed to make smart technology decisions."

Foot Locker

Real Results from Real Companies

Featured Case Studies

Platform Modernization Driving $25M+ Revenue Growth

The Challenge

The Approach

The Results

Key Deliverables

MarTech Stack Rationalization Saving $180K Annually

The Challenge

The Approach

The Results

What Clients Say

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