My Story
Over the last decade, I've led platform strategy and analytics optimization for brands like GasBuddy, Foot Locker, Marvel, and Madison Square Garden—contributing to $25M+ in measurable revenue impact.
Most recently at GasBuddy (4M+ monthly active users), I modernized their entire MarTech stack, built unified data infrastructure across 10+ systems, and created experimentation frameworks that accelerated product velocity by 60%.
Before that, I optimized analytics and digital experiences for some of the most recognized brands in retail, entertainment, and sports. From implementing GA4 at scale to designing customer 360° architectures, I've solved the same problems you're facing—just at different stages and sizes.
Why I Started Creative Edge Analytics
I kept seeing the same pattern everywhere: companies spending hundreds of thousands on tools they couldn't measure, data scattered across systems, and teams that couldn't move fast enough.
Now I help mid-market companies solve exactly those problems—bringing the same strategic approach I used at those larger companies, but tailored for businesses that need results without the enterprise consulting overhead.
What makes me different? I'm not just a strategist who writes decks. I've been in the weeds—designing data pipelines, implementing tracking, negotiating with vendors, and shipping features. I know what actually works because I've done it.
No fluff. No enterprise consulting BS. Just hands-on expertise that drives measurable results.