What is an Analytics Audit & How CEA Can Help you Identify New Opportunities and Trust your data.

An analytics audit is typically one of the initial steps in effectively establishing a measurement strategy. Organizations that are evolving require a well-defined measurement strategy to consistently respond to shifting business needs, competitive pressures, and customer expectations. The analytics audit lays the groundwork for the long term by designing your solution and documenting both the architecture and its implementation.

The analytics audit will provide you with essential deliverables to help shape your measurement strategy, including:

  • A comprehensive Digital Analytics Strategy

  • Detailed Digital Data Layer Specifications

  • A Thorough Digital Analytics Implementation Guide

  • Reporting Setup Review Document

Discovery + Strategy > How is data being collected? > Implementation > Reporting (Are your business objectives are met by reports provided)?

Whatever it is, the way you tell your story online can make all the difference.

Commonly Audited Digital Analytics Tools:

  • Google Analytics Audits

  • Adobe Customer Journey Analytics Audit

  • Adobe Analytics Audits

  • MixPanel Analytics Audits

  • Tag Management Audits

  • Tableau Audits

  • Dashboard Audits

  • Optimizely Audits

  • Data Visualization Audits

  • Data Quality Audits

Upon finalizing the analytics audit, these documents will serve as a dynamic record of your digital analytics architecture, supporting the continuous maintenance of your data quality. During the audit process, you will receive both code and guidance for your development team, which will assist in implementing essential changes to the data layer or tag management code. Our team will configure data collection within the tag management system to ensure that data flows accurately and comprehensively.

FLEX Managed Service

To gain meaningful insights and foster growth, it is essential that your data is both accurate and trustworthy. CEA will conduct a thorough audit of your analytics data, establishing reliability that will enhance your business decisions and positively influence your revenue and conversions.

 GET STARTED ON YOUR AUDIT

Reach out to CEA today, and one of our team members will promptly follow up to discuss the audit costs. We will also explain how this audit can benefit your company and support the continued growth of your organization.