Implementation, Analytics & Optimization

Our consulting services blends rich, practical experience with exceptional business acumen to deliver to our clients.  Every engagement is unique, which is why we work with you to understand what the best approach to deliver with a managed service or project-based deliverable execution. 

Creative Edge Analytic's approach to reporting, begins with helping you with asking the right questions to guide optimization across all points in the customer experience. The ability to speak to your data is critical for competitive advantage.  Creating trending analysis to understand what will work in the future based on using predictive modeling data sets.

“Each clients’ needs are different but may include questions such as:

How each channel supports your conversion funnel?

How landing pages effectively move customers into the site.

Which content engages your customers to drive purchase intent.”

DASHBOARD/SCORECARD SET-UP AND CUSTOMIZED REPORTING

How will your business stakeholders interact with your data?

We can  help develop custom dashboards that provides intuitive, accessible metrics to each stakeholder audience within the organization to make key business decisions.

Our custom reporting solutions include both static and interactive dashboards. Our static dashboards are designed to facilitate concise views of your key performance indicators. Our interactive dashboards are designed with the flexibility to filter and drill into your visualized data. 

Most importantly, with any reporting solution package, we tailor the content, the layout, and the visuals to your audience needs.  

MOBILE TAGGING FOR APPS - How can we support your  needs by helping you rethink your brand and building out your apps and make the most of the power of mobile for your users.  We can provide the ultimate guide to help improve user retention, boost app engagement ... and insights from your users to help you to learn which part of your app drives the most conversions. Then will be looking at developing these specific mobile application metrics. Understanding when users visit your website/mobile app and what multi-screen users see and want on your site.  We can use whichever analytics tool or program to see where your current mobile users are coming from, what actions they are taking and how their behaviors differ from desktop, e-commerce site, check your conversion rates and a funnel analysis by device.

CAMPAIGN ANALYSIS - Measuring campaign effectiveness means moving beyond clicks to evaluate on-site behavior. We assess each campaign against its marketing goal and creative campaign ads, personalization, and understand your landing page based on specific performance indicators. Whether a campaign is designed to build awareness or drive conversion, We can set up tagging methodologies and reporting structures that highlight performance against that goal.

AUDIT & SITE OPTIMIZATION ASSESSMENT - Our website optimization assessments are key to identifying gaps between your consumers’ needs and the experience that your website delivers.  Provide a technical audit to review how data is collected and reported.  The audit will at the following criteria in the implementation:

  • How variables are used and the type of data they collect.

  • Patterns of how the variables are placed throughout the site and if they follow a specific format.

  • Identify any issues where data collection could be affected or the incorrect behavior is measured.

  • Identify any behavior that is not measured, and what is necessary in order to measure it.

Technologies:

  • Adobe Launch and/or Adobe DTM Implementation

  • Adobe Marketing Cloud (Analytics, Workspace, Experience Platform, AEM and Adobe Target)

  • Adobe Mobile Services for Mobile Mapping and Implementation

  • Android Studio for debugging Apps

  • Localytics for Mobile App Measurement

  • App Annie

  • Google Analytics and Google 360

  • comScore (DAX)

  • Nielsen Products

  • Doubleclick (DFA/DFP)

  • WebTrends

  • Radian6, 

  • WebTrends, 

  • Tableau 8.0 and MySQL, (Analyzing large sets of Data utilizing various BI tools)

 

Custom Package - Best suited for companies looking for a complete analytics solution.

Pro Package - Best suited for companies looking to expand their current analytics.

Standard Package - Best suited for companies just getting started with analtyics.