Creative Edge Analytics, LLC, (CEA) is a Black-Owned Consulting Digital agency known for our creative and strategic approaches to storytelling across digital eco-systems and expertise in implementing and deployment of tag management platforms (Adobe Analytics, Google Analytics (Universal and GA4) to produce analytics data and insights.

Our goal is to help every company understand their customer and build a data driven environment where they can take action on collected data and continually strive to improve their digital presence and understand their customer journey drive revenue and conversion.

We help you increase performance through analytics and insights

We begin with a preliminary audit of your digital media across platforms and a discussion with your internal team to reach a mutual understanding of your business and objectives.

Our approach is flexible, so we can step in wherever you are on the analytics curve. The data we collect will provide you with strategic value that you can apply to your marketing strategies, and your business will not stop as CEA works behind the scenes to move you further along your path.  

We offer a host of solutions that go hand in hand to create a holistic view of your audience interactions.

Our professional team has over 15+ years of digital web analytics and technology experience.  Expert strategy, implementation, and QA of analytics tags and tag management systems.  Strong familiarity with the Adobe Digital Marketing Suite, including Adobe Analytics, formerly SiteCatalyst, Ad Hoc and Adobe Launch, Adobe DTM, Adobe Target, Tealium and working with Google Analytics (Universal and GA4) Tag Management system.    

DIFFERENTIATE YOUR BRAND EXPERIENCE

We help companies create great experiences, find their customers and audiences, and drive through to acquisition, retention, and loyalty. Our end-to-end services fundamentally drive client growth and ROI.

LOOKING FOR HUMAN-CENTERED CREATIVE EXPERIENCES TO BUILD BRAND AND CUSTOMER LOYALTY?

We’ve got you covered. We help brands of all shapes and sizes emotionally connect with people through:

  • Brand and experience strategy

  • Innovation and design

  • Social and search strategy

  • Mobile and web user experience, design and build

  • Digital and physical experience design

HOW TO CREATE CUSTOMER LOYALTY

Not all customers are created equal, and an approach that treats them identically is bound to fail. Customers know that brands are collecting their data and therefore expect brands to know them and tailor rewards and experiences for them. An effective loyalty program must use data appropriately to create relevant offers, incentives, and rewards. 

Let's look at the different types of loyalty programs.

  • Earn & Burn – This is the most common and simplest type of reward program. The customers earn points for spending money, and they can redeem those points for shopping with the same brand. The relationship between the brand and the customer is quite transactional.

  • Tiered – In a tiered program, there are different levels, and the rewards and value offered to the customer grow with the tier.

  • Perks based – A perks-based program focuses on exclusive benefits and privileges to its customers.

  • Communities based – This program hinges on providing access to a loyal and useful community that is based on shared interests and values. It focuses more on relationships and intangible rewards.

  • Gamified – A gamified program is based on challenges to engage the customers in a fun way. It encourages recurring behavior and drives engagement beyond transactions.

We drive business results for our customers through:

  • Analytics Implementation

  • Auditing/Gap Analysis

  • Measurement and Forecasting

  • Marketing optimization

  • Multivariant Testing

  • Improved Customer Insights by Connecting the Dots

  • Data-driven Decisioning

  • Research (UX/UI) - Identifying user-centric flows and layouts and bridging together visual design and elements.